The ROI of your MBA

There’s a good reason more than 200,000 students earn a master’s degree in business each year.

At first blush, you might think their goal is to boost their earnings or accelerate their career. But there’s often much more that comes with the degree.

An MBA Fulfills Higher-Level Needs
Abraham Maslow is one of the most influential psychologists in modern history. In studying humans’ desire to live the best life possible, he discovered our needs had different levels. Once foundational needs are met — food, shelter, safety, love and belonging — our attention can turn to two higher-level needs: esteem and self-actualization.

With basic needs secure, we can focus on aspirational needs such as personal growth, confidence and achievement. That explains, in part, why the MBA is one of the most popular graduate degrees. Not only are there limited ways to leapfrog to the top of the pyramid, with an MBA, you can do it in just a year or two. That alone is powerful ROI.

But your definition of esteem and self-actualization is yours alone. Someone with a strong passion for entrepreneurship, for example, might be influenced by a need for independence. Someone who seeks employment at an elite consulting powerhouse could be driven by prestige. Another peer may be motivated by the desire to know that their work is appreciated and recognized.

That also means the ROI of your MBA begins with an understanding of your unique values and priorities.

An MBA Offers Unparalleled Career Exploration
The first step in securing any dream job is to make sure the job is exactly that. What you think you want to do and what you will enjoy doing are not always the same thing. And it’s better to find that out before you accept a job offer.

That’s why the Darla Moore School of Business integrates the Birkman Method, a multi-dimensional scientific assessment. This approach is the one trusted by many Fortune 500 companies to identify a person’s underlying needs and motivations, interests and expectations, and occupational focus. The Birkman Method can also help you crystallize your business interests or open your eyes to career avenues that you didn’t even know existed. Throughout your time in the program, your Birkman results are customized guidance we use to create an interview-ready resume, compelling LinkedIn profile and even your elevator pitch to employers.

Beyond Birkman, you’ll work with individual career coaches who will help you with career exploration and job search strategies. You’ll also have the opportunity to network with employers at exclusive MBA recruitment fairs.

An MBA Is Your Ticket to Elite Employers
There’s an old adage: You can tell a lot about someone by the company they keep. And the same can be said of business schools.

In the past four years, our graduates have been hired by leading global companies such as Accenture, Amazon, Bank of America, BMW, Boeing, Coca-Cola North America, Credit Suisse, Deloitte, ExxonMobil, Google, Honeywell, IBM Global Services, Michelin, Mondelēz and UPS. We also place students in firms that may not be as widely known, but offer equally exciting opportunities in consulting, finance, technology and other in-demand industries.

The Moore School never stops cultivating employer connections. In fact, our employer team is on the road throughout the year, meeting companies in major metropolitan areas such as Atlanta, Charlotte, Houston, New York City and other top job markets.

An MBA Invigorates Your Personal Network
Some business schools boast about the size of their alumni network. Frankly, we don’t blame them. After all, we’re pretty proud of our more than 45,000 Moore School alumni, which include leaders at more than 100 top-performing global companies.

Yet we know that impressive numbers aren’t enough. You need an alumni network made up of people who will promptly answer your career questions and earnestly introduce you within their companies.

The Moore School maintains strong relationships with students well beyond graduation. We can connect you to alumni who can be most helpful in your career search. Our strong alumni relationships are a super highway of opportunity for you. We’re equally proud that Moore School alumni maintain involvement with our program. We often know about internship and job opportunities before the marketplace ever does.

An MBA Doesn’t have to be Extravagant
Finally, there’s no ROI equation without calculating the cost of the investment. That’s why we provide generous scholarship and fellowship packages and offer the option to spread your program payments out over your total enrollment.

As you consider the net cost, we also encourage you to ask another question: will this program offer the same placement outcome as another program, but at a more sensible cost?

The ROI of your MBA will ultimately depend on the amount of effort you put into your studies and career search. But one thing is 100 percent certain. You’ll have our support at every stage of the program to achieve the greatest return possible.

Jeff Rehling
30 Years of Marketing & Consulting Experience
Clinical Faculty – Marketing
Director, Center for Marketing Solutions